Course title strategic marketing course code mkt701 course type theoretical batch 39bday major in marketing. Hence, a marketing plan outline must provide solutions on how the operations can reach this target market and how they will be of relation to the living conditions of these people. Ben bentzin, mkt 372 business to business marketing spring 2017 sec. Introduction to marketing analytics, predictive analytics, and big data 2. Introduction to the marketing mix functions and process. Course objectives course outline course delivery method policies course materials academic services selected bibliography course description mktg403 marketing management 3 hours the course is an introduction to the language and issues of marketing with an emphasis on. Marketing management 15 points semester 2 1195 course prescription a comprehensive overview of the central principles and concepts of marketing management. Marketng 1001 introduction to marketing course outlines.
Mark2084 emarketing course outline semester 2, 2012. Marketing and sales training coursesmeirc training and. Managemt 7104 marketing management course outlines. Federation business school course outlines federation. Inc magazine rated the first course, marketing in a digital world, as one of the 10 hottest online classes for professionals in 2015. Standard course outline mktg 494 marketing management.
Students are advised to retain course outlines for future use in support of applications for employment or transfer of credits. Course syllabus mrkg 11 principles of marketing catalog description. Course content is designed to be practical and based around institutional application. Mktg956 digital marketing strategy course syllabus prof. Bm3501 marketing strategy course description and scope. This course provides students with a theoretical and applied understanding of persuasive marketing communication. Mkt372 business to business marketing spring 2017 unique 05580 instructor ben bentzin. Mark5814 digital marketing course outline semester 1. Organization of computer simulation practice simulation decision sd. Sequence of focus lessons knowing where to search and evaluate which career is best for you expectations before, during and after the interview. This checklist is in order of graduation requirements for your major.
It covers the guidelines for sponsorship of independent sales organizations iso and examines the requirements of an acquirer as well as an iso, with an. Outline of topics the topics listed below are required. In this course you will learn about the real nature and scope of marketing management of which. Unit 1 marketing yourself 2 weeks essential question how can being able to market yourself help you find employment. Marketing 102 is a core business course required for all business majors. To gain an overview of the marketing process as it applies to marketing products andor services in public, private and notforprofit organizations. Scribd is the worlds largest social reading and publishing site.
There will be a focus on the management of the marketing. Learn introduction to marketing from university of pennsylvania. In addition, this course was also ranked in the top five courses across multiple mooc providers. This course will enable the student to gain an understanding of the issues and strategies involved in marketing for organizations. Be2601 management principles, competencies and skills s2, ay1617 instructors. Taylor bentley is an assistant professor of marketing at the mccombs school of business at the university of texas at austin. A pdf with key slides will be posted to the class session module on canvas before each class. This program is a product of the agencys small business training network and is championed by the office of entrepreneurial development. Identify the customer segments to target for products and services 2. The course is a selfpaced training exercise designed to provide a basic overview of marketing. Course outline procurement and supply marketing management. Advertising and promotion 15 points semester 2 1195 course prescription discusses the elements of the marketing communications mix. Mark2084 e marketing course outline semester 2, 2012 australian school of business marketing. School of business and economics mktg 446003 marketing.
Overview the course examines digital marketing strategy, implementation and executional considerations for btob and btoc brands and provides a detailed understanding of all digital channels and platforms. Give your readers a brief overview of what the course involves, like how to start a home business. Our marketing and sales training courses help you acquire knowledge and skills adopted by leading marketing and sales professionals around the world. View notes international marketing course outline 2017. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in. Course title strategic marketing course code mkt701 course type theoretical batch 39bday major in marketing semester 9th course credit points 3. Contemporary issues in international marketing session 1 on april. Mark5814 digital marketing course outline semester 1, 2016. A study of the process of planning and executing the conception, pricing, promotion, and distribution of. Please find below the course outlines for courses within the federation business school. This course offers a complete introduction to professional marketing thought and action. California state university, long beach college of business. Pdf course outline procurement and supply marketing. Mark5814 digital marketing course outline semester 1, 2016 business school school of marketing.
A marketing plan is a document used by companies to outline the marketing processes, needs, efforts, and platforms that will be used for a specific time frame. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Lecture notes marketing management sloan school of. The course examines digital marketing strategy, implementation and executional considerations for btob and btoc brands and provides a detailed understanding of all digital channels and platforms. Bm3501 marketing strategy course description and scope the purpose of this course is to prepare you for real world marketing challenges described above. For the most recent version of my syllabi, please go to mba digital marketing course undergraduate digital marketing course. Through the use of discussion, exercises, and case studies, the student. After completing this course, participants will be able to. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role. Mktg 300, is 301 students must have taken a generalbasic marketing course and business communications course before enrolling in mktg 494.
E marketing strategy involves looking at how the internet and other ecommerce technologies can be used in conjunction with traditional media to acquire and deliver services to customers, ultimately to improve managerial decision making across all areas of marketing. Syllabus for marketing management harvard university. Thomas aquinas college michael murphy, dean course description. You can add any other comments, notes, or thoughts you have about the course structure, course policies or anything else. Use data to build a value proposition for each customer segment, according to their priorities 3. Pdf course outline strategic marketing bidyut kumer. Includes identification of consumer and organizational needs and explanation of environmental issues. This course focuses equally on i technical competence and ii application to reallife problems. Mktg 310 addresses the use of marketing research as an aid to making marketing decisions. Mktg 102a introduction to marketing the school of business st.
Project marketing 101 is run by roxanne reid of hestia marketing group. Explores the world of customer value creation and marketing communications through the eyes of marketing. A part of a marketing plan outline is the purpose to solidify the name of the brand and the products and services attached to it. Welcome to sbas online training course, marketing 101. Final course grades shall be based on at least three 3, and preferably four 4 or more. The most practical way to accomplish this is by using a training course outline template. Accordingly, mktg 310 is appropriate for both prospective users of research results and prospective marketing researchers. You will develop your communication and research skills, so that you have the opportunity to successfully create a practical, ethical and creative marketing communication plan for a chosen client brand. Academic integrity academic integrity is the ethical standard of university participation. Course outline introduction to marketing course description ba 140.
Marketing training outline the objective of the marketing training course is to introduce lasso users to marketing functionality within the lasso crm. Course topics include marketoriented strategic planning, marketing research and information systems, buyer behavior, target market selection, competitive positioning, product and service planning and management, pricing, distribution, and integrated communications, including advertising, public relations, internet marketing. A more detailed outline of the evaluation procedures. It considers important issues that relate to the development of promotional campaigns that are created to support a firms strategy. Mkt372 business to business marketing the university of. Digital marketing mkt 382 course syllabus class time mba, 05720. People often confuse marketing with advertising and sales. This course is designed to provide students with an understanding of the principles of marketing. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in order to achieve company objectives. Highlights the challenges that marketing managers face in planning and implementing effective marketing mix strategies. Course outline school of business and economics mktg 446003. Course description mktg403 marketing management 3 hours the course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. This course aims to equip participants with proven concepts, techniques, and frameworks for. Syllabus digital marketing catalogue number isse 2018.
Mktg 403 marketing management credit hours 8 week course. Standard course outline mktg 300 principles of marketing. This course uses the case study method to help students acquire skills in analyzing and solving marketing problems. Kumaran rajaram course coordinator, richard chua, lam chow loon, ching kwock wing and michael boey page 3 course assessments. What administrative information is relevant to this course. A marketing strategy simulation is used to reinforce course concepts. It is designed to give students a clear understanding of the marketing function, introduce students to the elements of the marketing mix 4ps and demonstrate how todays managers employ these tools to gain a competitive edge in the global economy. The purpose of this course is to teach students to identify the. Find materials for this course in the pages linked along the left. An introduction to ag marketing aec 305 course outline 9109. It analyses the business need for customer orientation, the evaluation of markets and the targeting of market opportunities. The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve reallife business problems.
Although simulation decisions are made in groups, i am asking each of you to develop a written marketing plan. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. Kumaran rajaram course coordinator, richard chua, lam chow loon, ching kwock wing and michael boey page 3. It enlists all the marketing movement of a businesss marketing department and the items that are needed to achieve the desired results. Principles of marketing mktg 281 business management program. An introduction to ag marketing aec 305 course outline. Educational objectivesoutcomes upon completion of this course, students will be able to. Some courses listed may be for the purpose of posterity, and may no longer be offered by the federation business school. Course name digital marketing preexam activities syllabus digital marketing participation in practical classes practical course work jovica stankovic, phd. If you are looking for a course outline, but it does not appear below, please email business. Pdf course outline strategic marketing bidyut kumer balo. This is an overview course with primary focus on marketing products and services to the ultimate consumer. Professor bentley teaches marketing information and analysis mkt 460 and digital marketing mkt 372, mkt 382 at mccombs.
Course description marketing is a dynamic and an exciting field, a key tool in confronting the challenges american enterprises are. This is an advanced course for undergraduate students specializing in marketing. Master the basics of digital marketing with our free interactive advertising bureauaccredited course. At the end of the course, the students should understand the four ps of marketing. Be2601 management principles, competencies and skills. Approaches toapproaches to studying ag marketing a micro vs macro b institutional, functional, vs behavioral aec 305, food and agricultural marketing principles macro vs micro analysis of agricultural marketing micro firm level decision making. The course explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. Introduction to sales and marketing course outline introduction to electronic processing or equivalent experience focuses on the rules and regulations for setting up a sales organization. Additional topics can be added into the course based on the instructors personal preferences in teaching this course. Tentative course outline weeks assignment 1 course introduction, rules, and administrative details. Gep marketing checklist total of 40 courses confirmed 712014 students.
Upon completion, participants will have an understanding of how to send and schedule mass mail from custom lists and groups, how to interpret mass mail reporting, how to create email templates. Finally, the digital marketing certificate was the top coveted certificate on coursera in 2015. Pricing is one of the most important and least understood marketing decisions. Principles of marketing mktg 281 business management.
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